To Judge = To Assess ≈ To Be Asses

Tuesday, July 29, 2014

This is going to be very opinionated. If you prefer to live in blissful ignorance of other viewpoints, kindly exit the page now; transversely, if you enjoy debate, let me know how you feel in the comments below this post.

Today I was casually browsing YouTube, watching videos of the channels that I am subscribed to and I stumbled upon a comment that really ground my gears. 

In this video, the YouTube content creator was giving options for a back-to-school makeup and outfit look, and given the fact that she was raving about/almost exclusively using CoverGirl products, one can assume that it was sponsored. I have absolutely no problem with this, however, it appeared that most of her other followers deemed this reason enough to give the poor girl loads of grief.

As someone who works in a field that derivates from the Internet, I'm well aware that getting corporate sponsorships is a pretty big feat, and usually means that these companies think that you have a wide enough -- and loyal enough -- audience reach to promote their products. With a platform like YouTube, where the content creator (if partnered with YouTube) earns just cents on each view, that can be a great addition to their income. 

Besides, this girl started out doing videos just so that she could share her ideas and views with a broader audience, right? The fact that she is successful enough to even have sponsorship is because of the viewers. The very people who were throwing her under the proverbial bus, just for using one particular line of makeup in a video.

The comments ranged from people complaining that it wasn't her "true view" on the products, since she was being paid to calling her "stupid" and a "sellout." This girl, who is just a few years my senior, is building herself a firm financial foundation for her future, and in my opinion is an entrepreneur. 

Responses like this are not rare, and can be found on videos and posts of many of the most popular makeup artists, gamers, vloggers, comedians and bloggers on the internet. 

Look at Michelle Phan. Seven years on YouTube, a makeup line, millions of fans and fantastic success later, and she is still getting hit left and right for her choices and the message that she puts across. The lawsuit with Ultra Records notwithstanding. 

What about Bethany Mota? This girl is three years my junior and her net worth is probably thousands of times bigger than mine -- if not more. She liked clothes and DIY projects and landed herself a clothing line with one of her favorite stores.

Yet on each of these channels, you can see people commenting and saying that they are sellouts, their personal branding has changed or that they are no longer as "down to earth."But is this really our place to comment? The short answer is: no.

These people put themselves out there -- knowing the risks of humiliation and failure -- and still produce consistent content that, like it or not, we take time out of our day to enjoy. 

To publicly shame and judge just reflects the sadness that one must have with their own lives. Believe it or not, somehow we will all be successful in our own little stratosphere, but trying to bring others down because they are furthering their own lives is not the way to do it.

Enjoy that they take the time out of their own days to try to make our days a little bit brighter; it isn't your place to judge how they do it.

xoxo darlings,


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